Wednesday, September 17, 2008

Selling his pride

Vijayawada: The media managers of the Chief Minister, Dr Y S Rajasekhar Reddy have proved that pickles man-turned-media baron Ramoji can be bought any number of times. His commitment against Congress will get compromised against the money that the government is offering him from time to time in the form of advertisements.

Despite Ramoji planting lead stories against YS, the Chief Minister's media managers have found a new method of purchasing the top slot of the front page of Eenadu. The top slot is being used to beat the drums for YS on one side and on the other they have succeeded in preventing Ramoji from using the same slot to plant stories against the government or YS.

A couple of senior IAS officers and some of the senior officers of the Information and Public Relations Department, who form part of the YS media management, have been working on coming up with new style of advertisements, exclusively for Eenadu.

These handful of handpicked officers have been proving time and again that Ramoji's anti-Congress commitment can be bought with an advertisement. They have proved it on Tuesday too by having a story of their choice on the top slot of Eenadu. Many more such stories, in the form of advertisement, are being planned for the days to come.

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